Events are great for engaging your members, but they're also great for recruiting new members! For tips on fully leveraging your event, particularly in terms of growing your organization's membership, check out our free guide! How to maximize the impact of your events Events are a great way to engage your association’s membership. But did you know they’re also a great way to grow your association’s membership? That’s right. By following a few best practices, you can actually maximize the impact of your events.