Marketing is important for a lot of reasons, but two of the biggest: membership recruitment and retention. People can’t join your organization if they don’t know you exist. Similarly, people won’t stay with your organization if they don’t know what’s going on - and find value in those activities. That said, it’s crucial to come up with a marketing strategy and get the word out there - to your members and potential members.
Now we understand, you’re an association professional, not necessarily a marketer, which is exactly why we’re here to help.
In this guide, we'll explain how to market your association through...
Fill out the form on this page to check out our Small-Staff Guide to Association Marketing!