For weeks, we’ve all been managing change. With change comes growth — and as we look toward Spring, it's time to think about how the member-based community will continue to thrive on the other side of this particularly challenging time.
Every organization is re-thinking their purpose, people, processes, and products.
What role do you play in that?
It was a jam-packed day of informative content and connection with peers that left attendees feeling engaged, uplifted, and prepared to lead members during and out of this health and economic crisis. Sessions were focused on top-of-mind themes from membership retention and renewal to financial management, and how we should be thinking about these in light of current events and beyond.
We’re sad you missed the live event — the good news — you can still access all the recorded sessions, virtual marketplace and the MC Thrive event platform for only $19.
Read on for more detailed session descriptions!
*This event has passed but you can still access the event platform with the recorded sessions, virtual marketplace and more.
|10:00 am||Getting Started|
|10:10 am||Welcome Remarks|
|Mark Sedgley — President & CEO, MemberClicks
|10:50 am||Financial Management|
|Financial Management, Budgeting, and Forecasting in a COVID-19 World|
|Bennett Napier — President, Partners in Association Management|
Not-for-profit organizations and chambers have already been impacted by COVID-19 and the lagging impact of the pandemic will continue into 2021 and potentially 2022. This session will provide an overview of some strategies and tactics to consider to help your staff team work with your board of directors on considering multiple budget planning scenarios given revenue disruption and potential expense reductions.
|12:00 pm||Strategic Priorities|
|Adapting Strategic Plans During a Pandemic
|Heather Tamminga, CAE — Account Executive
Molly Lopez, MS, CAE — President
Association Management, Ltd. (AML)
The strategic plan you adopted in late 2019 did not include pandemic in the SWOT analysis. You may be so focused on meeting members where they are that you have not thought about your strategic plan. Or, you may feel the plan suddenly is irrelevant and you are chucking it out the window. However, this is the time to engage boards with their Duty of Foresight and bring your strategic plan into the conversation. There is one certainty: associations will be critical rebuilding the post-pandemic economy, workforce and society. We need to be ready.
In this session, you’ll learn:
|1:00 pm||Break + Interactive Online Activity|
|Communication Dos and Don'ts in Times of Uncertainty|
|Jeanne Sheehy — Chief Marketing Officer, Bostrom
Corey Perlman — Speaker, Consultant, Author
We are all doing our best to navigate these once-in-a-lifetime challenges created by COVID-19. This session was specially designed to help you navigate today's challenging times, and also thrive once we all get to hit the proverbial ‘play button’ once again. During this combined session, you’ll create an agile marketing plan and discuss ways to shift your messages and campaigns now and in the future. You’ll then be given a roadmap on the best ways to deliver that message to your audience via digital media.
In this session, you’ll learn:
|2:40 pm||Member Retention and Renewals|
|Member Retention, Renewals, and Recovery|
|Anissa Starnes — Consultant, Association of Chamber of Commerce Executives|
We are in uncharted waters right now, membership organizations have never before been faced with a challenge that potentially affects 100% of your members. What does that actually mean for your association, your chamber, and your members — the true backbone of your organization? Some organizations are reporting a boost in memberships and others are not. Being innovative, empathetic, and creative can help you maintain and grow your membership in a time of need. Hear real-life examples and practical takeaways you can take back and implement right away.
|3:50 pm||Break — Stand Up and Stretch|
|Lead by Tao Stadler — Director of Customer Success, MemberClicks|
|4:00 pm||Event Management|
|Pivoting on a Dime: How to Turn Your Face-to-Face Event to a Virtual Event in Seven Days|
|Maricela Arias-Cantu, MS, MHA — Director of Professional Development, Society for Public Health Education|
You need to cancel your face-to-face event and you want to know how to go virtual in a short period of time? In this session, we will talk about the steps the Society for Public Health Education took to turn their annual conference into a virtual conference in just seven days. You will learn how to focus on the goals for your virtual event, identify what sessions to make virtual, and prioritize what to give your virtual event partner in order to launch on time. You will also gain insight on lessons learned, what SOPHE did for its virtual exhibit hall and sponsors, how to structure team support for your virtual sessions and use the tools you already have to maximize the virtual learning experience.
|5:00 pm||Concluding Thoughts and Wrap-Up|
|+ Raffle winners announced!|
Director of Customer Success, MemberClicks
Note: This event does not include MemberClicks product training.