Friday Top Five: Football, Finally!
Posted on : 02-09-2011 | By : Shannon Otto | In : communications, general leadership, meeting and event planning, professional growth, resources
Tags: association business model, conference learning, friday top five, loyalty, meeting planning, MemberClicks, time management
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Good morning and happy Friday! I can hardly believe it’s September; summer flew by. September is my favorite month for a few reasons (football and my birthday being two of them), but I’m not 100 percent ready to leave summer behind. Anyone else ready for cooler weather and changing leaves?
Of course, before I head out of the office to enjoy my long weekend and first college football game of the season, I’m sharing a few of my favorite blog posts from around the association community. Which ones were your favorites?
1. Eric Lanke asks association professionals if any of their members would “take a bullet for the association.” It takes a lot of work to inspire such deep passion and loyalty, and members aren’t necessarily loyal to your products and services. But they are loyal to the “way the association can help them realize a better vision of themselves and their industry.”
2. Are you running the association business model into the ground? Tom Morrison keeps it real for associations in his latest post and reiterates that the association model is not dead but that its business model needs to change. Tom writes, “The greatest opportunity lies when a shrinking marketplace is replaced by a larger, growing and more intelligent marketplace.”
3. Joseph Sapp shares his thoughts time management from an association management company perspective. It can be difficult to juggle multiple clients and successfully meet all their needs, but Joseph shares a few tips, including setting up “canned” responses and scheduling time for email. How do you balance your time?
4. How can you transform your conference and offer more than “superficial knowledge” for your attendees? Jeff Hurt shares his thoughts, and encourages meeting planners to create real understanding by asking participants to work in pairs. Participants can take turns explaining the information to one another; teaching others is one of the best ways to learn the information yourself.
5. Joe Rominiecki’s post on “loveable losers” caught me right from the title (my dad is a diehard Cubs fan). He defines “loveable loser” as a “program, product, or service that has been evaluated and deemed worth supporting despite losing money.” Joe makes the important distinction that a program or service only becomes a “loveable loser” if you make a conscious decision to keep it around. Does your association have any “loveable losers”?
From everyone at MemberClicks, have a great (long!) weekend! Stay tuned for photos from our Annual Tailgate Party!






