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Put Your Website to Work for You: SEO By Adam Kearney, MemberClicks Creative Director You’ve got a website and have been tracking its performance. You have a web analytics solution in place, and you’ve...

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Small Staff Appreciation Month: The Winners In lieu of a Friday Top Five post today, I wanted to share the winners of our Small Staff Appreciation Month giveaway instead! It's been an exciting month as we had daily...

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Put Your Website to Work For You: A/B Testing By Adam Kearney, MemberClicks Creative Director You’ve been tracking your website’s performance and optimizing it to perform better for search engines. Now it’s time...

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Splash: Refreshment For Your Small-Staff Organization Rss

Friday Top Five: Football, Finally!

Posted on : 02-09-2011 | By : Shannon Otto | In : communications, general leadership, meeting and event planning, professional growth, resources

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Good morning and happy Friday! I can hardly believe it’s September; summer flew by. September is my favorite month for a few reasons (football and my birthday being two of them), but I’m not 100 percent ready to leave summer behind. Anyone else ready for cooler weather and changing leaves?

Of course, before I head out of the office to enjoy my long weekend and first college football game of the season, I’m sharing a few of my favorite blog posts from around the association community. Which ones were your favorites?

1. Eric Lanke asks association professionals if any of their members would “take a bullet for the association.” It takes a lot of work to inspire such deep passion and loyalty, and members aren’t necessarily loyal to your products and services. But they are loyal to the “way the association can help them realize a better vision of themselves and their industry.”

2. Are you running the association business model into the ground? Tom Morrison keeps it real for associations in his latest post and reiterates that the association model is not dead but that its business model needs to change. Tom writes, “The greatest opportunity lies when a shrinking marketplace is replaced by a larger, growing and more intelligent marketplace.”

3. Joseph Sapp shares his thoughts time management from an association management company perspective. It can be difficult to juggle multiple clients and successfully meet all their needs, but Joseph shares a few tips, including setting up “canned” responses and scheduling time for email. How do you balance your time?

4. How can you transform your conference and offer more than “superficial knowledge” for your attendees? Jeff Hurt shares his thoughts, and encourages meeting planners to create real understanding by asking participants to work in pairs. Participants can take turns explaining the information to one another; teaching others is one of the best ways to learn the information yourself.

5. Joe Rominiecki’s post on “loveable losers” caught me right from the title (my dad is a diehard Cubs fan). He defines “loveable loser” as a “program, product, or service that has been evaluated and deemed worth supporting despite losing money.” Joe makes the important distinction that a program or service only becomes a “loveable loser” if you make a conscious decision to keep it around. Does your association have any “loveable losers”?

From everyone at MemberClicks, have a great (long!) weekend! Stay tuned for photos from our Annual Tailgate Party!

Friday Top Five: Be nimble, be quick

Posted on : 27-05-2011 | By : Shannon Otto | In : friday top five, general leadership, interpersonal relationships, marketing, resources, technology

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Happy Friday! I’m definitely ready for the holiday weekend, and I hope our readers are too. Memorial Day just screams “family,” “friends,” “BBQ” and “baseball” to me, and luckily my three-day weekend will include all of those things! Whatever your plans are, I hope you’re taking advantage of the holiday weekend!

It was Small Staff Week at the Acronym blog, so there were lots of awesome guest posters. I’ve included two of them in this week’s Friday Top Five. Read on to find out which posts were among my favorites this week!

1. Becky Rasmussen at the Drake & Company blog shared five major trends affecting association leaders and staff members today. A few highlights? Demographic shifts and generation differences, blurring of sectors and technology. Sure, technology might seem a little obvious, but it’s staying on top of new technology and trends that can be difficult.

2. For the Acronym blog, Caryl Garais Tynan of the American College of Phlebology shared a takeaway from a recent time management class: an email management tool called RAFT. Refer, Action, File or Throw away refers to how you should handle each piece of email and paper that passes your desk. Take one of four actions and your desk (and your inbox) should be much less cluttered!

3. Jeffrey Cufaude wrote about an important characteristic that I think many small staff association leaders might forget about: curiosity. As a leader, it’s so crucial to seek fresh perspectives and expose yourself to new ideas, methods and people. By staying curious, you’ll ensure your thinking won’t be “flat,” as Jeffrey put it.

4. You’ve probably been hearing about content marketing for quite sometime, but Jeff Hurt described it in so succinct a way this week that I couldn’t help but share it with our readers: If an organization delivers consistent, ongoing valuable information to its customers, the customers reward the organization with their business and their loyalty.

5. Last but certainly not least, Joseph Normandy shared why small staff associations are nimble in a guest post at the Acronym blog. Flexibility is a key point here; small staff associations are not necessarily bogged down by momentum and environment. How does your small staff association stay nimble?

From everyone at MemberClicks, have a wonderful long weekend!

What’s your best time management tip?

Posted on : 30-11-2010 | By : Shannon Otto | In : general leadership, professional growth

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I want to direct our readers’ attentions to a great post at Associations Live called Managing Your Time. Time management is always important — especially for small staff association professionals, who have to juggle multiple priorities and departments — but I think the holiday season is a time to be especially cognizant of how our time is being spent. Between holiday shopping, parties and finishing up the new year at work, the holiday season seems to be even busier than the rest of the year.

The post linked above points out the usefulness of cleaning off your workspace at the end of each day and taking a few minutes to put together a to-do list for the next day. Personally, I like to write up my day’s to-do list each morning, and I get a huge amount of satisfaction from crossing each item off with my pink highlighter. (Nerd alert!)

One important point that I think may be difficult for small staff association professionals is don’t schedule more than two hours of your time each day. I realize the importance of this, but I think small staff professionals automatically get sequestered into many meetings and member engagement. Rather, what’s important is realizing what’s worth a meeting and what can be resolved via e-mail. If it’s a serious conflict or matter, try to meet face-to-face. But don’t think you need to have meetings for every little detail. Some small staffs work in such close quarters that this may not even apply to them!

I really want to hear from you, though. What is your best time management or productivity tip?

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Increase your productivity: Tips for small staff associations

Posted on : 24-06-2010 | By : Shannon Otto | In : general leadership, professional growth, resources

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Imagine instead of your five- or 10-person fundraising team, there’s just one person responsible for the fundraising. Oh, and that person is also in charge of the marketing. And maybe throw in a few other duties, as well.

Many organizations don’t have to imagine such a scenario. For small-staff organizations, that’s a reality.

We work with hundreds and hundreds of small-staff association executives, and we’ve heard from them how important it is to be as productive as possible, how important it is for them to be able to streamline their duties, how difficult it can be to manage their memberships with just a handful of employees.

Often, smaller local organizations have just 10 or fewer staff members, and some organizations have just one or two full-time staffers! Although this negates many of the issues that can occur with too many silos, another important issue can arise: there just aren’t enough hours in the day! And now everyone’s constantly being told that they have to start using social media or they’ll lose members. Something’s gotta give!

So, to increase productivity and make the most of your precious hours during the day, here are a few tips to streamline your workday.

1. Schedule a time for e-mail. We can get sucked into answering tons of e-mails and, before we know it, we’ve lost hours of our workday. By scheduling a time for checking our e-mail — for instance, just before lunch — we can avoid the timesuck that often comes with answering important messages. If you wait until just before lunch to check it, you’ll be more anxious to get to your midday break, and, likely, get through the e-mails more quickly.

2. Don’t have a pointless meeting, and don’t let them last for hours on end. How many times have you left a two-hour long meeting only to say, “what just happened?” Meetings are often just a formality, and we could often get the same things accomplished over just e-mail. Don’t have a meeting unless it’s truly necessary.

3. Use an egg timer or online stopwatch. These tools give us tangible deadlines for important tasks, and often we stay more focused when we set a finite time for projects. Additionally, those tangible deadlines are usually the ones we actually adhere to. Whether you set it for yourself or it comes from your boss, deadlines keep us on our toes.

4. Make a to-do list. Research has shown again and again that people who create lists are happier and healthier. Plus, there’s nothing like the feeling of crossing a task off your to-do list. (Full disclosure: I sometimes retroactively add tasks to my list just so I can cross them off. Anal retentive much?) Lists help us prioritize our days, weeks and months.

5. Stop multitasking! Our shiny new iPhones may be able to effortlessly switch from task to task, but that doesn’t mean our brains can do it. Again, research continues to prove that multitasking absolutely kills our productivity. We flit from task to task without really accomplishing anything. So set a timer, get to it and then cross the item off your list.

6. Learn how to say no. Many of us have this inane idea that we have to please everyone, all the time, or we’re failures … which of course, is absolutely ridiculous. If someone asks you to do something (that doesn’t have an immediate deadline) and you just don’t have time for it that day, realize that saying no, delegating or outsourcing it is perfectly acceptable.

And remember, no matter how many or how few staff members you have, we all need time to recharge and have a life outside of work. Whether it’s grabbing a mid-week pedicure, exercising a few times a week, catching up with an old friend for dinner or curling up with the latest from your Netflix queue, don’t forget to take (at least) a few hours each week to breathe.

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Tick tock, tick tock: Tips for better time management

Posted on : 24-12-2009 | By : Shannon Otto | In : resources

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Merry Christmas Eve! Have you finished your holiday shopping yet? If you’ve procrastinated a bit, maybe these tips will help you out!

“There’s not enough hours in the day.”

If I had a nickel for every time I heard my mom say this while I was growing up, I would probably be pretty wealthy.

We all know that sometimes, 24 hours just isn’t enough time to get everything done – and I’m not just talking about work. Family, friends, exercise, sleep … who has time for a truly healthy balance? Throw in a killer commute (if applicable) and that’s a recipe for burnout.

Those of you at small-staff associations are probably already more aware than most of the difficulties of time management. When more responsibilities fall to you because of a smaller staff, it’s crucial to prioritize, prioritize, prioritize.

  1. If you’re having trouble accomplishing all your tasks within deadline or a reasonable amount of time, keep an activity log for a few days (or even a week). There’s nothing wrong with reading blogs and checking the latest on YouTube here and there, but it can become detrimental to your productivity after awhile.
  2. Once you identify your distractions, try setting a few goals. Stay focused on work for 45 minutes and then check out the news or your favorite Web site. If you force yourself to work, work, work all day, every day, the quality of your work could suffer. (Of course, some days do demand this.)
  3. Like I said before, prioritizing is key. Make a to-do list. Research has proven that people who keep lists are healthier and happier. (I love the feeling of crossing off an important task!) Classify your duties as Urgent, Important and Habitual. Obviously if a deadline is looming, it makes sense to focus on that task before all others. But regardless of deadlines, stay focused.
  4. Which brings me to this point … stop multitasking! I’m guilty of this too (aren’t we all?), but research has also proven that multitasking kills productivity. When your brain floats back and forth between different tasks, your concentration falters (clearly) and memory retention decreases.
  5. Get rid of distractions. I like to turn my Tweetdeck notifications off, change my Gchat status to “Busy” and hide my cell phone deep in my bag. If I can’t hear it vibrate, I won’t be as tempted to check it.
  6. Finally, be realistic. No one is superman or superwoman – no matter how hard they try. Sometimes, you just need a good night’s sleep. A well-balanced work schedule is essential to not getting frazzled and burned out.

Make time in your busy week for yourself. For example, I go to yoga at least once a week. But it could be as simple as scheduling a lunch date with an old friend or catching up on an old episode or two of “Lost.” No matter how many “hats” you wear in your association, each one will fit better if you devote even a little bit of time to yourself. Happy Productivity!

(Image via CarbonNYC on Flickr)