For part two of my UnTech10 reflections, I want to focus on Jeff De Cagna and Chris Bonney’s “Mobile Matters.” I think the information provided can be extremely valuable to small-staff association professionals.

As someone who’s attached to her BlackBerry and MacBook, I’ve come to accept that mobile is just a way of life. And I love when a Web site translates easily to my mobile device, and that’s what associations should be focusing on.

By 2016, smartphones will comprise 66 percent of the market share. Traditional flip phones are on their way out as people are communicating nonstop and sharing information they collect on their phones (photos, etc…).

Mobile is inherently social. So are associations. So it only makes sense that associations should start thinking about what their Web sites look like on a mobile device, be it BlackBerry, iPhone or Android. These platforms can help associations nurture social relationships.

I remember when Facebook first introduced the status update. It was around 2006, and I was pretty horrified. “Facebook stalking just reached a whole new level,” my friends and I thought. “Why would anyone care what I’m doing at all times?”

Of course, the beauty in the status update is that we can share photos, links, videos and more. Sure, some people abuse it and update eleventy million times a day. But many people use it for exactly its purpose — sharing information they find interesting, funny and/or relevant.

If members are accessing your organization’s Web site on their smartphone, it’s important to consider how it appears. Should you create an app? Perhaps. The three main platforms are the iPhone, BlackBerry and Android.

If you choose not to create an app, be aware of how your actual site translates to a smaller screen. Not every aspect of your Web site needs to be available on the mobile platform. Create a user-friendly mobile version with larger text, fewer photos and only the most important parts.

Consider this: 25 percent of Facebook users access the site on a mobile device – whether it’s a mobile Web site or the Facebook application. That statistic will only grow as Facebook itself continues to grow. (The site recently announced it hit 400 million active users.)

This has moved past a trend for Gen-Y and Gen-X. Mobile devices are the future of communication.

How will your association get more people involved in mobile activities?

Image credit: Flickr

Last week’s UnTech10 Un-Conference was an amazing, real-life case study of what can happen when volunteers, vendors and attendees put their minds together and start acting rather than just talking.

I loved the virtual nature of the event and think it opened up a lot of possibilities and gave other organizations new ideas. No matter how small your association, there’s always the possibility that technology can enhance the experience.

The un-conference opened with a fishbowl-style discussion about social media, content curation and how to reach members on any device they may be using.

Some of my key takeaways:

• Social media doesn’t have rules; it has religions. Everyone has different belief systems when it comes to how much to share online and how much to blend his or her personal and professional lives online.
• Organizations need official policies for staff social media involvement.
• Information needs to be device-agnostic. Members need to be able to get to it via whatever they’re using.
• Boards and staff must change their culture to allow for innovation. Embrace change.
• Fail, but fail fast so you can move onto something that works faster.
• Innovation is only valuable if it solves a member’s problem. Ask, what are your members’ problems, and then solve them.
• Stop making members jump through a million hoops to do transactions – use “one click to pay” as a model.
• If you don’t get out and participate, your brand is now being defined for you.

There was also a great discussion about free or low-cost tools associations can use to enhance their membership experience. Google Analytics and Crazy Egg jumped out as the two highlights. Each will give you better insight into the behind-the-scenes of your Web site. (And MemberClicks just happens to offer Google Analytics within our solution!)

I think the most important takeaway from Thursday is that your members are already conversing, so the organization should help facilitate their conversations. Of course, most small-staff association executives already have a lot on their plate, so it can be difficult to devote extra time and resources to this. Start slowly – if you aim small, you’ll miss small, and have the opportunity to move on more quickly.

To keep the UnTech10 conversation going, head over to the community and start talking, or check out the Twitter transcript here.

Photo credit: Flickr (Reggie Henry)

Happy Friday! Of course, the major buzz this week in the association community was the cancellation of ASAE’s Technology Conference and Expo and the emergence of an un-conference, UnTech. Organized by a group of volunteers and supported by several vendors, UnTech was a virtual un-conference and had 500 total attendees — 75 in person and 425 on a Webcast.

MemberClicks is proud to be a sponsor, and although we wish we could have made it to D.C. to participate in the awesome-ness, it is quite a bit warmer in our Atlanta office.

However, UnTech wasn’t the only thing association bloggers wrote about this week. There were lots of other awesome topics covered, so, in no particular order, here’s my top five.

1. Aaron Woloweic wrote a fantastic post about tips for studying for the CAE exam. His five tips will help anyone who is already taking the exam, or thinking about sitting for it. There’s a lot of material covered, to be sure, but determining a schedule adn sticking to it can help you earn that CAE designation.

2. After the Super Bowl was over, Deirdre Reid wrote a thoughtful post about the National Association of the Deaf’s reaction to The Who’s “deaf, dumb and blind” lyric that was sung during the halftime show. NAD posted a message on Twitter saying they would take action against the offensive lyric, and Deirdre wants to know if the person behind the tweet was authorized or just acting under emotions. What would your association do?

3. What’s the best marketing and communication strategy, Scott Oser discussed this week. Does your association understand how to use market research and incorporate the results into its communications? Direct marketing is tricky, and it’s important to get a complete picture of your members, vendors and volunteers.

4. In the first of a five-part series, Shelly Alcorn tackles the economic uncertainty still facing the country (and world) and how it affects associations. Don’t fall prey to hubris and think that your association isn’t at risk. Success can be your own worst enemy and can lead to neglect of the members and programs that got you to where you are, Shelly writes.

5. Finally, after the first day of UnTech concluded, Peggy Hoffman shared some reflections about the power of volunteers and patience of attendees, as well as praising ASAE for recognizing the force that drove the community together. It’s pretty amazing to see the power of volunteers and social media at work.

I encourage you to participate in the second day of UnTech 10. Check out the schedule here, and be sure to follow the action on Twitter with the #UnTech10 hashtag.

Have a fantastic Presidents Day and Valentine’s Day weekend! Hopefully some of you have Monday off — enjoy it!

There’s been so much activity going on in the association world the last few days — ASAE’s Technology Conference and Expo was canceled and a group of people stranded in Washington, D.C. organized the UnTech Conference, the unofficial alternative to the canceled one.

We’ll be participating virtually, so look for MemberClicks team members Shannon Otto, Kevin Patrick, Hannae Berhanu, Nicole Hanks and others! Follow us at @MemberClicks on Twitter, and be sure to follow the #Untech10 hashtag for the latest updates from all attendees.

We’re definitely bummed the Technology Conference was canceled, but this is a great opportunity to participate virtually with other association executives and learn tons of new information.

Here’s a list of our previous posts about the Technology Conference and UnTech:

• Announcing we’ll be exhibiting at the Technology Conference
• Meet the Technology Conference Team: Hannae Berhanu
• Meet the Technology Conference Team: Duncan McCreery
• How to follow the Technology Conference online if you won’t be attending
• Reflections on ASAE’s decision, and the UnTech announcement
• Friday Top Five: UnTech10 and more
• UnTech Reflections: Day One
  

UnTech will be heavily virtual, so no matter where you are, go register! This is a fantastic opportunity for small-staff executives to learn about mobile tools, Web site options, social networking, and video!

Crises are not things any organization looks forward to dealing with, but it’s crucial to always have a contingency plan.

ASAE and The Center’s move on Tuesday to cancel the Technology Conference and Expo was the right call. Even though the event is the organization’s third biggest event of the year, the winter weather presented too many risks to attendees and exhibitors alike.

On top of making the safe decision, ASAE also announced everyone would be issued a full refund.

This is an extremely refreshing move on ASAE’s part. Obviously, no one can control the weather, but ASAE kept it classy with full refunds and apologies. To be honest, on Tuesday morning, I didn’t think the event would be cancelled. But as I continued to keep up with the #Tech10 Twitter stream throughout the day, I realized that the risks far outweighed the benefits.

Long lines at the Atlanta airport...

Our own MemberClicks crew made it as far as Richmond, Va. They were supposed to fly to D.C. this morning, but when flights started getting axed, we sent them up early, anticipating that the show would go on. When it was cancelled, we decided it wasn’t safe for them to drive from Richmond to D.C. on snowy, icy roads, and they returned to Atlanta.

...and long lines at the Richmond airport.

We’re going to be virtually attending UnTech conference, which will last from 9 a.m. to 5 p.m. Thursday. If you’re in the D.C. area and can get to the Renaissance Hotel, try to be there in person! If not, they will be streaming some session live. If you’re on Twitter, be sure to follow the #UnTech10 stream, as well.

We were truly happy to see ASAE make this right, albeit difficult, decision and hope small-staff association professionals in the D.C. area take part in the UnTech conference. Or, just sign up and attend virtually! Many speakers will be presenting their planned sessions, and this is a great opportunity to take part in the association community, ASAE-official or not.