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Put Your Website to Work for You: SEO By Adam Kearney, MemberClicks Creative Director You’ve got a website and have been tracking its performance. You have a web analytics solution in place, and you’ve...

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Small Staff Appreciation Month: The Winners In lieu of a Friday Top Five post today, I wanted to share the winners of our Small Staff Appreciation Month giveaway instead! It's been an exciting month as we had daily...

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Put Your Website to Work For You: A/B Testing By Adam Kearney, MemberClicks Creative Director You’ve been tracking your website’s performance and optimizing it to perform better for search engines. Now it’s time...

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Splash: Refreshment For Your Small-Staff Organization Rss

Friday Top Five: Pinning, Social Dining and Criticism

Posted on : 10-02-2012 | By : Shannon Otto | In : communications, friday top five, general leadership, interpersonal relationships, member relations, social media, volunteer relations

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Happy Friday, everyone! We hope everyone has had a good, productive and fulfilling week. In keeping with our Friday tradition, below are five our of favorite blog posts from the last week in the association community.

1. Jeffrey Cufaude shares 10 tips for engaging a volunteer community. Small staff associations likely have to rely on volunteers for many things due to limited resources, so this list is definitely a must-read!

2. How do big brands manage social media? Maddie Grant shared a great – long! – video about how large brands manage their social media efforts. There’s also a conversation about social media management systems. Of course, most nonprofits and small staff associations likely do not have those types of resources, but there are always lessons to be learned and idea for how to scale your own efforts.

3. Could your association implement social dining? Deirdre Reid examines the concept and gives some great background info. (I kept comparing it to the speed dating concept in my head as I read.) Although your organization might have to rely on volunteers, social dining could be a fun member meet-up.

4. Pinterest really is everywhere right now – even on association blog! KiKi L’Italien shares how nonprofits and associations can utilize the popular pinning social network. You may already be familiar with the social network for personal use, but KiKi shares great tips for how your association can get involved. The best tip? Make your content pin-friendly.

5. Aaron Wolowiec shared feedback from one of his quotes from LSAE: There is no such thing as constructive criticism. Does “real” constructive criticism exist, or is it simply criticism cloaked in good intentions? There are great lessons here for all leaders and managers – the first being, to give positive feedback first, then follow it up with things that could use improvement.

From everyone at MemberClicks, have a great weekend!

YouTube’s Do Gooder Nonprofit Awards

Posted on : 07-02-2012 | By : Shannon Otto | In : social media

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Small staff associations: now’s your chance to get recognized by YouTube! For the third year in a row, the online video giant is awarding prizes – including grants – to the best in nonprofit videos as part of the Do Gooder Nonprofit Awards.

If you’re a member of YouTube’s Nonprofit Program, submit your video by February 29! This is a great opportunity to spread the word about your organization and get some awesome publicity! Keep in mind: it doesn’t matter how small or big your organization is. Great videos deserve the recognition!

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Check out the video (above) and get even more info about the contest here!

Slideshows for Small Staffs: Gamification

Posted on : 06-02-2012 | By : Shannon Otto | In : social media

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I hope everyone had an exciting weekend! (I know I did, but I realize not everyone is a Super Bowl fan…)

We wanted to kick off the week by sharing a few cool slideshows that we recently discovered. The first is especially interesting because it covers gamification in nonprofits – something that is not always widely talked about in the nonprofit sector. Let us know what you think!

Socializing nonprofits

View more presentations from Sidneyeve Matrix

Friday Top Five: Football or commercials?

Posted on : 03-02-2012 | By : Shannon Otto | In : friday top five, general leadership, membership recruitment, social media, technology

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Happy Friday! What’s everyone doing for the Super Bowl? Will you be watching the commercials, the game or both – or neither? I’m excited for a football-themed road race Sunday morning, brunch with friends and then cheering on my team in the game that night! Even if you’re not a football enthusiast, I hope your weekend will be spent happily, with friends and family.

Before you start loading up on queso and buffalo chicken dip this weekend (or is that just me?), don’t miss five of our fave association blog posts from this week. Share your own favorites in the comments!

1. Aaron Wolowiec writes about a topic near and dear to my heart: millennials. The oldest baby boomers turn 65 this year, and  Aaron asks if millennials are willing to step up and lead associations. Yes, this younger (and large!) generation wants to make a difference in the world, but Aaron asks if they are interested in the “generalist lifestyle,” or if they want to become experts in one particular field instead.

2. Is your association’s member recruitment strategy effective? Erik D. Schonher shares a great list of how you can structure a well-designed membership recruitment strategy. Our favorite? Keep in mind that an initial investment today, even if it incurs a loss in present day dollars, if done correctly can acquire essential knowledge to refine future acquisitions and set the stage for long-term organizational growth.

3. Google’s attempt at a Facebook and/or Twitter replacement can no longer be ignored by association professionals – no matter how small your association. Deirdre Reid provides info on Google’s new algorithm and how not being on Google+ can negatively affect where you appear in search results. Is your small staff on Google+?

4. If you’re into technology for associations and not reading Wes Trochlil’s blog, you should absolutely add it to your reading list. His post this week on parallel processing included great, practical info. Wes says he always advises his clients to not engage in parallel processing, and explains why here.

5. David M. Patt advises association professionals that, while social media isn’t a silver bullet, it’s still a great tool. Social media adds to the marketing mix, it doesn’t replace everything in it, David writes. Wise words to remember when so many sources are proclaiming that social media is the be-all, end-all of marketing.

Social Media and Customer Service

Posted on : 30-01-2012 | By : Shannon Otto | In : social media

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Has your small staff association begun using social media to support its customer service efforts? Even if you haven’t, check out the below infographic from ZenDesk about how social media has affected customer service.

Interestingly, 34% of survey participants use Facebook to interact with their favorite brands. That’s a significant percentage, and one that should not be ignored.

If your organization uses social media for customer service, share your success stories or issues you’ve faced.

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