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Put Your Website to Work for You: SEO By Adam Kearney, MemberClicks Creative Director You’ve got a website and have been tracking its performance. You have a web analytics solution in place, and you’ve...

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Small Staff Appreciation Month: The Winners In lieu of a Friday Top Five post today, I wanted to share the winners of our Small Staff Appreciation Month giveaway instead! It's been an exciting month as we had daily...

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Put Your Website to Work For You: A/B Testing By Adam Kearney, MemberClicks Creative Director You’ve been tracking your website’s performance and optimizing it to perform better for search engines. Now it’s time...

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Splash: Refreshment For Your Small-Staff Organization Rss

Webinar alert: Social media risks

Posted on : 23-02-2011 | By : Shannon Otto | In : communications, resources, social media

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It’s not too late to sign up forASAE’s free webinar, Managing an Association’s Social Media Risks and Coverage Exposures. If you have some free time at 2 p.m. ET today, dial in to learn from your peers about how to respond to social media crises within your organization or industry. (For one example, check out what happened to the American Red Cross’ Twitter account last week.)

Here’s what ASAE has to say about the program:

U.S. courts have expanded the definition of commercial speech, and the litigation over copyrights and trademarks is exploding. Most non-media organizations like associations rely on their general liability insurance policies for advertising coverage.

But, these general liability policies are shrinking. Do you know if your association is being left exposed?

This webinar will provide a dialogue of:

  • An association’s overall strategy in executing their social media usage
  • Methods of associations applying social media to their websites
  • Benefits, risks, and risk prevention in an association’s engagement with social media
  • Implementing an organizational social media policy before risk arises

If that sounds like something your small staff association could benefit from, be sure to sign up now!

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Tech Tips: Risky business

Posted on : 31-08-2009 | By : Shannon Otto | In : technology

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This is part three of an ongoing series entitled “Tech Tips.” We’ll be sharing valuable tips and information about the importance and benefits of technology, as well as what to look for when selecting a vendor. The previous posts can be found here.

It’s hard to argue that cloud computing is less efficient than using Access, Excel or other similar system to keep track of your data. But what about the risks associated with trusting your organization’s information to an outside source?

Security. What happens if the outside server goes down? There’s also a concern about phishers, spammers and hackers. Be cautious about what kind of information you store — especially financial data.

Connectivity. Relying on the Internet can sometimes be dangerous. A sudden loss of connection can lead to the loss of data. And if the Internet connection at your organization is slow or unreliable, cloud computing can be a hassle.

Service. Your AMS provider should be reliable and transparent when it comes to downtime. No provider is perfect, and the service could go down at some point. But representatives should contact you quickly and let you know they’re experiencing some downtime. If they’re upfront and honest with you about the service levels, they’ll likely be upfront about other issues, as well.

Backups. Be sure you keep copies (yes, plural) of your data in case something happens. Make like a Boy Scout and always be prepared.

The benefits of cloud computing do outweigh the costs, but there are several important things to take into consideration when choosing an AMS provider. What other concerns do you have about using an association management system?