Friday Top Five: Relevance and social media
Posted on : 04-11-2011 | By : Shannon Otto | In : communications, friday top five, general leadership, marketing, resources, social media
Tags: community management, friday top five, job satisfaction, MemberClicks, relevance, small-staff association
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Happy Friday! I’m currently gearing up for an exciting weekend at my alma mater’s homecoming festivities, so needless to say, things are busy at the office! What are you doing this weekend?
Before heading out though, here are five of our favorite blog posts from the week!
1. David M. Patt asks a simple – yet tough – question: As association professionals, what’s our role? Who do associations belong to? And should members be allowed to take some matters into their own hands?
2. Maddie Grant shared a fantastic interview with Mandy Stahl, the community manager at ASAE. There are some great insights into what goes into managing a community and how an association the size of ASAE handles scale. Mandy’s role at ASAE was brand new when she began!
3. Wes Trochlil shares results from a recent survey that indicated 70% of workers at the nonprofits polled were unsatisfied in some way at their jobs. Does this reflect job satisfaction at your small staff association? How do you keep your employees and staff members engaged?
4. Eric Lanke discussed “Race for Relevance,” a hot book among association professionals. He highlights five big changes the book outlines and asks if they are truly “radical” changes as the book indicates. Are the changes possible to implement in your association? Are they radical to you? Why or why not?
5. At the Association Tech blog, Lowell Aplebaum writes about social media and the chapter-leader connection. Should members be able to upload their personal photos of association events to the owned social media channels? What is a chapter’s role in a member’s life and how does social media play into that?





