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Put Your Website to Work for You: SEO By Adam Kearney, MemberClicks Creative Director You’ve got a website and have been tracking its performance. You have a web analytics solution in place, and you’ve...

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Small Staff Appreciation Month: The Winners In lieu of a Friday Top Five post today, I wanted to share the winners of our Small Staff Appreciation Month giveaway instead! It's been an exciting month as we had daily...

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Put Your Website to Work For You: A/B Testing By Adam Kearney, MemberClicks Creative Director You’ve been tracking your website’s performance and optimizing it to perform better for search engines. Now it’s time...

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Splash: Refreshment For Your Small-Staff Organization Rss

Friday Top Five: Relevance and social media

Posted on : 04-11-2011 | By : Shannon Otto | In : communications, friday top five, general leadership, marketing, resources, social media

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Happy Friday! I’m currently gearing up for an exciting weekend at my alma mater’s homecoming festivities, so needless to say, things are busy at the office! What are you doing this weekend?

Before heading out though, here are five of our favorite blog posts from the week!

1. David M. Patt asks a simple – yet tough – question: As association professionals, what’s our role? Who do associations belong to? And should members be allowed to take some matters into their own hands?

2. Maddie Grant shared a fantastic interview with Mandy Stahl, the community manager at ASAE. There are some great insights into what goes into managing a community and how an association the size of ASAE handles scale. Mandy’s role at ASAE was brand new when she began!

3. Wes Trochlil shares results from a recent survey that indicated 70% of workers at the nonprofits polled were unsatisfied in some way at their jobs. Does this reflect job satisfaction at your small staff association? How do you keep your employees and staff members engaged?

4. Eric Lanke discussed “Race for Relevance,” a hot book among association professionals. He highlights five big changes the book outlines and asks if they are truly “radical” changes as the book indicates. Are the changes possible to implement in your association? Are they radical to you? Why or why not?

5. At the Association Tech blog, Lowell Aplebaum writes about social media and the chapter-leader connection. Should members be able to upload their personal photos of association events to the owned social media channels? What is a chapter’s role in a member’s life and how does social media play into that?

Friday Top Five: Love a Lurker Day!

Posted on : 19-03-2010 | By : Shannon Otto | In : communications, friday top five, interpersonal relationships, links, meeting and event planning, technology

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Happy Friday! How’s everyone adjusting to the time difference? I know I love that it’s still so light outside when I head home for the evening. As usual, there was lots of great content around the association community this week, so let’s get right to it!

1. Does your organization have a morning ritual? Jeffrey Cufaude wrote about one at an association he used to work for and how it positively affected the staff members. Even a seemingly simple meeting or few words of encouragement from the president or CEO can get a day started off right.

2. Jeff De Cagna has been participating in a Webcast discussing “Beyond Relevance,” and his blog post this week captured the spirit of the conversations. He argues that reinvention, rather than relevance, is necessary for associations to move forward and continue to succeed. Definitely a must-read.

3. Over at Midcourse Corrections, Jeff Hurt has been writing a series about how to write better conference session titles and descriptions. Be sure to check out the first installment: How to Write Killer Conference Session Titles That Attract Attendees. There’s ton of useful information and plenty of examples, as well.

Now for a blog post not written by someone named Jeff…

4. Joe Rominiecki sparked a great discussion in the Acronym comments with his post, Isn’t “content curator” just another term for “reporter?”. On the heels of the recent discussion about content curation, Joe pointed out that reporters have been “curating” content for years and years. The journalist in me loved the discussion … check out the comments and see what you think.

5. A few months ago, KiKi L’Italien declared today, March 19, “Love a Lurker Day.” Lindy Dreyer of SocialFish wrote a great letter to all “lurkers” (people who visit blogs and rarely — if ever — comment, join social networks but don’t participate, etc…). If you always read but never comment, I invite you speak up today! Everyone is an important part of the community whether they actively participate or not. Thanks for visiting.

Wherever you are, I hope you have a great sunny weekend!