Friday Top Five: Marketing and Public Relations
Posted on : 18-11-2011 | By : Shannon Otto | In : board relations, communications, friday top five, general leadership, interpersonal relationships, marketing, social media
Tags: board relations, conference planning, event planning, friday top five, google plus, leadership, linkedin, marketing, MemberClicks, recruitment, strengths, weaknesses
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Happy Friday! One more weekend until (American) Thanksgiving … what are everyone’s plans besides being full of turkey and gratitude? Does your family have a special tradition?
Before you head out for the weekend, be sure to check out our favorite blog posts from the association community!
1. Jeff Hurt shares six important connections to be aware of when planning your association’s conference. The most important one (to me, at least)? Connecting participants to outcomes. Your conferences should always arm people to succeed once they get back to the office – and not every new idea has to be big and flashy.
2. Do your staff members sit on the association’s board? David M. Patt discusses why this isn’t a good idea. Staff members and board members have different goals and roles, and they could sometimes conflict.
3. Do you know what your strengths and weaknesses are? (I know my weakness – I tend to work too quickly and make little stupid mistakes.) Aaron Wolowiec shares why it’s important to know your personality, how you work and what you need to work on with regards to your style.
4. Tony Rossell shares five steps to creating a marketing recruitment program: the who, what, where, how and why. I think this is a great article for small staffers to read since duties can overlap and no matter what your title, there’s a chance you’ll be doing some marketing. There are some great comments on this post, so be sure to check it out!
5. Elizabeth Engel shared some great takeaways from a PRSA meeting, including info on Google+ (still made up mostly of early adopters) and LinkedIn (likely the future of business social networking).
Have a great weekend!





Happy Friday and Happy (almost) Halloween! I’ll be back on Monday with a full recap of our own office Halloween celebration, including the top three costumes! (The photo to the left is from Halloween 2008.)