For the life of me, I could not decide what to write about today. I know, I know … possible topics are endless, but after catching up on the weekend’s blog posts, tweets and finally watching the whole Kanye West/Taylor Swift debacle from last night’s VMAs, I felt a bit … spent. I decided to briefly catch up on news from New York Fashion Week for inspiration, and saw this result during a Google News search:

That headline screamed out at me. High on ideas, but low on business: could that apply to your association?
Too often, people write about how important it is to think outside the box. But sometimes having too few ideas isn’t the problem.
Maybe your association’s problem isn’t a lack of (buzzword alert!) innovation. Maybe you have tons and tons of amazing ideas, but are having trouble executing them. Maybe, for whatever reason — lack of manpower, lack of money or lack of board support — your association just can’t get things going.
To get as much support as possible, it’s crucial to explain why your idea will benefit the organization and how it will bring value to your members. Don’t get discouraged. I think a sometimes-overlooked and -underrated part of implementing an innovative idea is a clear strategy. Identify what tasks are necessary to achieve the goal. There may be three tasks, or there may be 30. Have a defined straetgy with a timeline designating certain tasks to certain people. Maybe you don’t complete each objectives within your specified timeline, but don’t get discouraged.
One of the most important things you can do is keep track of your progress and compare it to your strategy. If you get too far off-course, maybe it’s time to reevaluate and redefine your plan. There’s nothing wrong with a little revision here and there. As plans unfold, reality can set in. However you adjust the plan, though, don’t let your association be all ideas and no business.