(If you live in America, that is!)
Happy Friday! For those of you in the United States, enjoy your long weekends! Whether you’re headed to the beach, the lake, the mountains, the pool or your backyard, enjoy the outdoors with your friends and family!

So, in case you need some reading material for your weekend (beyond the summer reading list I posted yesterday), here are some of the posts that stuck out to me from the association blogging community this week:
1. Newsflash: You are not a loser if you hate to blog (or tweet, or Facebook). I think this is a message that often isn’t repeated enough in the online community. Yes, social media is great, but it’s not the be-all, end-all solution to your organization’s communications. If you don’t like social media, there’s no reason for you to participate. It’s certainly not for everyone. Great reminder from Debra Helwig.
2. However, if social media is your cup of tea, take a look at the Socialfish’s top 10 tips for marketing your social media. I like anything that can be condensed into a good list, and one great reminder that’s included here is to comment on other blogs if you’re starting one for your organization. That’s how you spread the word about your blog.
3. Elizabeth Weaver Engel wrote a fantastic post about innovation and why it’s important (yet difficult) for associations to ask tough questions about the future of membership. Gen-X’ers and Millennials have different expectations of value than Boomers, and with Boomers still leading many associations, it’s difficult for organizations to alter their dynamics and membership models. What do you all think?
4. Jamie Notter wrote a great post that asked some tough questions about associations’ revenues … What if your revenue stream dropped by 75 percent in the next 24 months? How could your organization shift to create new revenue streams? What if dues went away? Great questions that all association professionals should think about.
5. Over at Acronym, Kristin Clarke discussed governance and why it’s silly for organizations to keep quiet about CEO succession. Do your organization and board of directors regularly discuss who will replace your CEO? Just because CEOs don’t plan to leave doesn’t mean an active discussion shouldn’t take place.
However you’re celebrating the Fourth of July (or even if you’re not!), from everyone at MemberClicks, have a fantastic weekend!
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