ASAE’s Technology Conference: How to handle a crisis admirably
Posted on : 10-02-2010 | By : Shannon Otto | In : in the news, links, meeting and event planning
Tags: ASAE, duncan mccreery, hannae berhanu, MemberClicks, small-staff associations, tech10, untech10, weather
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Crises are not things any organization looks forward to dealing with, but it’s crucial to always have a contingency plan.
ASAE and The Center’s move on Tuesday to cancel the Technology Conference and Expo was the right call. Even though the event is the organization’s third biggest event of the year, the winter weather presented too many risks to attendees and exhibitors alike.
On top of making the safe decision, ASAE also announced everyone would be issued a full refund.
This is an extremely refreshing move on ASAE’s part. Obviously, no one can control the weather, but ASAE kept it classy with full refunds and apologies. To be honest, on Tuesday morning, I didn’t think the event would be cancelled. But as I continued to keep up with the #Tech10 Twitter stream throughout the day, I realized that the risks far outweighed the benefits.

Long lines at the Atlanta airport...
Our own MemberClicks crew made it as far as Richmond, Va. They were supposed to fly to D.C. this morning, but when flights started getting axed, we sent them up early, anticipating that the show would go on. When it was cancelled, we decided it wasn’t safe for them to drive from Richmond to D.C. on snowy, icy roads, and they returned to Atlanta.

...and long lines at the Richmond airport.
We’re going to be virtually attending UnTech conference, which will last from 9 a.m. to 5 p.m. Thursday. If you’re in the D.C. area and can get to the Renaissance Hotel, try to be there in person! If not, they will be streaming some session live. If you’re on Twitter, be sure to follow the #UnTech10 stream, as well.
We were truly happy to see ASAE make this right, albeit difficult, decision and hope small-staff association professionals in the D.C. area take part in the UnTech conference. Or, just sign up and attend virtually! Many speakers will be presenting their planned sessions, and this is a great opportunity to take part in the association community, ASAE-official or not.






