I’ve written a lot in this space about social technologies and how they can benefit your organization. But as we’re all interacting “in the cloud” (i.e. online), are you neglecting the backbone of your organization: your database?

Of course, no organization would function smoothly without an organized, up-to-date database. It helps target your marketing and can improve customer service and member relations. Don’t let your database languish in the pre-Web era – there’s nothing wrong with keeping information in the cloud. There are many, many association management software companies and although initial costs may seem high, using a third party vendor can save you a ton of time and money down the road.

An old issue of Associations Now had a great article about cloud computing. I thought the inset about five “critical considerations” had great advice. It’s crucial to get information in writing from your vendor about disaster recovery, security and risk management. Additionally, if you’re going to be using your system for payment processing, be sure it is PCI Compliant so you don’t end up with fees from credit card companies.

There are tons of benefits to using an online software system that is tailored for associations. Just a few include:

1. If some staffers telecommute or travel a lot, they’ll be able to access your database from anywhere
2. The vendor will take care of updating the system for you, rather than your organization having to manage updates
3. Research, development, design are included with a Software-as-a-Service vendor because they serve so many different organizations. The vendor will be able to give you the lowest possible quote thanks to economies of scale.
4. Scale up or scale down easily. Many vendors offer different features in their products that can be turned on or off at any time.
5. Associations will require fewer IT staffers.

Although it’s important to keep back-up copies of your data in case of an emergency, our culture is rapidly moving toward a system of keeping all our information in the cloud. Why should your data be any different?

(Image via Flickr.)

Welcome to the end of the workweek! It was an exciting week for tech geeks everywhere, but the iPad wasn’t the only thing going on this week. There have been some awesome discussions going on in the association community, and I’m thrilled to highlight a few of my favorite posts.

1. Wes Trochlil has been a technology consultant for 10 years now, and I really enjoyed his post about changes he’s seen during that time. Technology certainly has come a long way since 1999, and I expect 2019 to hold even more surprises! What tech change do you think has most affected the association community?

2. Since she’s been crowdsourcing an “action list” for 2010, Peggy Hoffman also turned to author David Nour. Nour came up with a great list focused on building relationships. My favorite? When it comes to social networking, consistency is a lot more valuable than creativity.

3. This post at Erik’s Experts in Membership Marketing surprised me a little: Students and Young Professionals are Influenced by Direct Mail. I’m a big believer in using the right channels to contact people (and they can differ from person to person), and Erik Schonher summed up a 2008 study so well in this great post.

4. I really loved Cindy Butts’ post comparing association executives to student athletes. There are a lot of similarities to be had, and participating in sports can teach us all invaluable lessons for later in life. One of my favorite lessons Cindy highlights is to take pride in your school or team, and by extension, your association.

5. Mark Alcorn, an association lawyer and management consultant, has a fantastic new blog and this week’s post was superb: Top Ten Signs of a Dysfunctional Board. From power struggles and lack of respect to micromanagement and overly powerful executives, Mark tackles many board issues with a unique perspective and clear voice. Can’t wait to read his future posts!

From everyone at MemberClicks, have a wonderful weekend!

(Image via Flickr.)