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Put Your Website to Work for You: SEO By Adam Kearney, MemberClicks Creative Director You’ve got a website and have been tracking its performance. You have a web analytics solution in place, and you’ve...

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Small Staff Appreciation Month: The Winners In lieu of a Friday Top Five post today, I wanted to share the winners of our Small Staff Appreciation Month giveaway instead! It's been an exciting month as we had daily...

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Put Your Website to Work For You: A/B Testing By Adam Kearney, MemberClicks Creative Director You’ve been tracking your website’s performance and optimizing it to perform better for search engines. Now it’s time...

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Splash: Refreshment For Your Small-Staff Organization Rss

Why you need to know about SOPA

Posted on : 18-01-2012 | By : Shannon Otto | In : Uncategorized

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Wondering why Wikipedia, Google and other websites have special messages today?

It’s part of a campaign to tell Congress to vote “no” on SOPA – the Stop Online Piracy Act – aka the “Internet Blacklist Bill.” SOPA would effectively give the U.S. government the same control over the Internet that nations such as China, Iran and Syria have. Any site that is suspected of hosting content that infringes upon copyright laws would be blocked. Of course, it’s extremely easy to infringe upon copyright laws. Any website in which users share content they don’t own – such as Facebook, personal blogs, Vimeo, YouTube or Twitter – could be found in violation.

But the kicker is  this: rather than simply having websites to remove infringing content, the site would be punished by potentially having its U.S. traffic blocked, ad revenue blocked and search traffic blocked.

History has taught us that harsher censorship laws lead to self-censorship. This would limit innovation, the number of Internet start-ups and – since the U.S. often sets precedents for Internet laws around the world – could become standard practice across the globe.

At this point, in 2012, communicating and sharing information online has become the norm rather than a novelty. Your small staff association likely does it every day – and your own website could be at risk if this bill becomes a law. Unknowingly, you could even be linking to infringing content, which could lead to consequences. Be sure to educate yourself on what this bill threatens and how it could affect you and your organization.

For more information, check out this awesome infographic, Google’s blog post to “End Piracy, Not Liberty” and this blog post on why SOPA is dangerous.

Edited to add: We in no means support copyright infringement and understand that many, many millions of people are involved in illegal activity on the Internet. However, we think it’s important for everyone to educate themselves on what is contained in the bill and what rights it would give the government. Being anti-infringment and anti-privacy are two different things.

 

Taking time to unplug

Posted on : 08-09-2011 | By : Shannon Otto | In : Uncategorized

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It’s no secret that communication and social media are important. From our iPhones, iPads, Blackberrys and laptops, most of us can be connected all the time – but is it really necessary?

How often do you take the time to recharge your own battery?

I know some people who designate Sunday as “no Internet” day. They make a concerted effort to only use their smartphones when absolutely necessary, and they don’t even bother opening their laptops.

I know others who take an hour or so each night to just sit back and read a novel or nonfiction book, and who intentionally don’t use the Internet in the evening.

Honestly, I wish I could do that. I fully admit to feeling the pressure to stay constantly connected to both my work and personal lives. I’ve paid to use the Internet on planes before rather than just kicking back with my iPod and a book. But I think that kind of insane engagement creates a negative balance when it comes to work-life stability.

I think in these days of constant hyper-connectivity, more people are starting to crave that work-life balance than in recent years. And it’s definitely a good thing. Some people thrive by working all the time, but many people, sooner or later, will burn out. Our productivity can suffer if we’re constantly working and not taking any time for ourselves. Sitting in front of a computer, all day every day, day in and day out, isn’t the healthiest thing we can do, for ourselves or the people we live with and are close to.

So get some exercise. Take a bubble bath. Read a (print) newspaper or magazine. Go for a walk. Cook a lovely dinner that doesn’t involve a microwave. We don’t need to be engaged, connected or available every minute of every day.

Whether you’re 22 and just starting your career or a seasoned association executive, don’t forget that taking some time for yourself is one of the most important things you can do.

What’s your favorite way to unwind to ensure your work and personal lives don’t suffer?

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2011 Summer Reading List

Posted on : 15-06-2011 | By : Shannon Otto | In : Uncategorized

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Remember Summer Reading? You’d get a list of books from your future teacher with instructions to have them all read before the first day of school – and sometimes with the dreaded book report. Now, I love to read, but I never appreciated being told what to read. I like to choose my own books, thankyouverymuch.

But sometimes, no matter how much I resisted, despite my initial frustration, I ended up liking the assigned books. Some of them – “East of Eden,” for example – are now on my mental list of favorite books.

But we’re adults now, and we don’t have to write book reports anymore and reading is just for fun … right? Well … often reading can be related to our careers. After all, we can’t rely on blogs and magazines!

So, without further adieu, here are some of my top picks for this year’s “summer reading.” They may not be lighthearted enough for the beach, but I guarantee you you’ll learn something.

1. A Guide to Open Innovation and Crowdsourcing: Advice From the Leading Experts

2. The Future of Nonprofits: Innovate and Thrive in the Digital Age

3. Uncharitable: How Restraints on Nonprofits Undermine Their Potential

4. The Googlization of Everything (And Why We Should Worry)

5. Creating Healthy Organizations: How Vibrant Workplaces Inspire Employees to Achieve Sustainable Success

6. ON: A Brilliant Way of Living and Working

7. Decade of Change: Managing in Times of Uncertainty

8. Strength Finder 2.0

9. Conflict 101: A Manager’s Guide to Resolving Problems So Everyone Can Get Back to Work

10. The Positivity Pulse: Transforming Your Workplace

Do you have a summer reading list?

Heads up!: Online Conference for Small Staff Associations

Posted on : 18-01-2011 | By : Shannon Otto | In : general leadership, marketing, membership models, membership recruitment, Uncategorized

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I just wanted to highlight a great upcoming program from ASAE: The Center for Association Leadership that will be taking place next month. The Online Conference for Small Staff Associations will take place Tuesday, Feb. 15 through Thursday, Feb. 17. Here’s what ASAE has to say about it:

Trying desperately to recruit and retain members? Looking for new revenue streams in an ever changing economic environment? Have you thought about what would happen to your operations if disaster strikes? Are your marketing efforts not hitting the mark? Most importantly…are you trying to accomplish all of these tasks with limited staff and budget?

If these questions are keeping you up at night, you can’t afford to miss ASAE & The Center’s Online Conference for Small Staff Associations. The program is jam-packed with essentials for association executives who operate in an organization with 10 or less staff members.

There will be two online sessions each day, so you don’t necessarily need to commit to attending all of them — but hopefully your small staff association professional peers will have lots of great ideas to share! The sessions will explore ways to maximize your membership marketing efforts, developing contingency plans for events, a case study for small staff association marketing and how to leverage outside groups. Check out the agenda (PDF) here.

We’ve dedicated ourselves to championing the needs of small staff associations since 1998, and we’re excited that there are now more events dedicated to this amazing group than ever before. If you attended the Online Conference for Small Staff Associations last year, what did you think?