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Put Your Website to Work for You: SEO By Adam Kearney, MemberClicks Creative Director You’ve got a website and have been tracking its performance. You have a web analytics solution in place, and you’ve...

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Small Staff Appreciation Month: The Winners In lieu of a Friday Top Five post today, I wanted to share the winners of our Small Staff Appreciation Month giveaway instead! It's been an exciting month as we had daily...

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Put Your Website to Work For You: A/B Testing By Adam Kearney, MemberClicks Creative Director You’ve been tracking your website’s performance and optimizing it to perform better for search engines. Now it’s time...

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Splash: Refreshment For Your Small-Staff Organization Rss

Friday Top Five: Teamwork, millennials and Skype

Posted on : 27-01-2012 | By : Shannon Otto | In : friday top five, general leadership, interpersonal relationships, professional growth, social media

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Good morning and happy Friday! Let’s get right to our favorite blog posts of the week; be sure to share your own faves in the comments!

1. Maddie Grant shares findings from a Conversocial study indicating that nearly 50% of consumers would be less likely to buy anything from a company with multiple unanswered questions on their Facebook page. I can speak from experience that although social customer service is annoying and difficult, it can speak positively about your brand in spades.

2. Got an interview via Skype coming up? Don’t miss Cindy Butts’ great tips – the most important one, for me, is to actually know how to use Skype before the interview. I had that issue about a year and a half ago, but luckily, everything worked out – and I got the job.

3. At the Acronym blog, Mark Athitakis references an interesting NYT article and asks: Are we suffering from teamwork fatigue? Lots of research suggests that people are actually more creative on their own due to the “groupthink” mentality. Read the comments on this one too.

4. Jamie Notter wrote a very interesting post about Humanize and millennials this week. As a millennial myself, I found it particularly interesting. Do milliennials bring a fresh perspective to the workplace, or will they (we?) become accustomed to the same practices that generations before us have used?

5. When brainstorming and strategizing, do you truly get down “in the trenches” and nurture your ideas? Jeffrey Cufaude shares a great metaphor – water your ideas like a garden. Just like plants need nurturing, so do your ideas.

From everyone at MemberClicks, have a wonderful weekend!

Friday Top Five: Rammer Jammer

Posted on : 13-01-2012 | By : Shannon Otto | In : friday top five, member relations, professional growth, social media, volunteer relations

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Happy Friday! Here at MemberClicks, we’re enjoying a delicious barbecue lunch in honor of Alabama’s 2011 college football national championship. (Our founder, Thomas Howard, is a proud Bama alum.)

All college sports talk aside, it was a great week in the association community! Here are a few of our favorite posts from around the blogosphere.

1. Wes Trochlil always shares great, practical advice – particularly about databases, which we’re definitely interested in. This week, he shared a wonderful example of collecting data you don’t use  (such as fax numbers!). Stop collecting that stuff and simplify your databases!

2. Shelly Alcorn relates an unfortunate customer service incident at a popular bookseller. This is a reminder that your customer service processes should be as simple as possible. Don’t over-complicate things for your members.

3. Does your association make it clear to its volunteers that they are representatives of the organization? David M. Patt reminds us why that’s so important, and why they should exhibit the same levels of professionalism and sense of responsibility as your staff members.

4. It’s always hard to decide when to let someone else fail, Jeffrey Cufaude writes. However, do we even have the right to make those decisions? Jeffrey explores this question in a wonderful blog post this week.

5. You may be familiar with one of the latest social media platforms – Pinterest – but do you know why it could be important for nonprofits and associations? Those of you who are visual learners especially will find Pinterest – a virtual pinboard and scrapbooking tool – interesting.

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Weekly Goals

Posted on : 11-01-2012 | By : Shannon Otto | In : professional growth

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We’re 11 days into 2012 – how are those resolutions coming? Personally, I’m not a huge fan of making big, sweeping life changes at the start of every year. I prefer to set weekly or monthly goals that are measurable and realistic.

 

I think sometimes it can be helpful to just break it down by week. And the goals don’t even have to be 100 percent professionally related. For example, one of my “mini-goals” every week is to get to the gym at least two times. (I’ve been trying to make sure to use my gym a certain amount of times each month to justify the membership costs.) One of my professional “Monday mini-goals” is to have a clear-cut to-do list for the next day. This way, when I get to the office, I can get right to work and know what my priorities are. Additionally, it helps me remember long-term to-dos if I write them down earlier … even if I don’t always get to them until the last minute.

Do you set mini, weekly goals for yourself or your association? For example, your association could decide to call a certain amount of members each week, just to see what kind of concerns they may have. This will give you valuable information about their experiences and also help both you and them put voices to names.

What are some small things you could achieve this week?

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Friday Top Five: Happy 2012!

Posted on : 06-01-2012 | By : Shannon Otto | In : friday top five, general leadership, marketing, professional growth, resources

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Happy Friday to all! Who has big plans for the first (full) weekend of 2012?

There have been so many awesome association blog posts in the community this week! We’re loving the energy everyone has been bringing to 2012 so far, and we’re excited to see where the rest of the year takes us. With that said, below is a quick round-up of five of our fave posts from the community.

1. Jeff Hurt succinctly sums up four macrotrends that will affect your organization this year: volatility, multiplicity, versatility and mobility. I think the final two are key, as business practices become both more versatile and mobile. How has this affected your organization?

2. Are outcomes truly defined by an association’s leader? Cindy Butts writes that, if a leader says a task should take two days, it will take two days. If a leader says it will take a year, the task will take a year. How much time should you allocate for tasks and projects?

3. Many people use the new year as a time to improve their productivity and habits. Elizabeth Engel shares several great articles with ideas and tips for increasing productivity and focus at the office. What’s your favorite tip?

4. At the Acronym blog, Mark Athitakis shares some unconventional words of wisdom for the new year: embrace your messes. Resolutions and goals are great but unless they have a clear focus, they likely won’t be accomplished. Watch the video and definitely check out the comments here.

5. Aaron Wolowiec shares how he’s going to change his world this year by shifting gears and consulting. He (rightly) points out that, at the end of the day, what really matters at a conference is learning and Aaron shares his dedication to his consulting practice in this great post.

From everyone at MemberClicks, have a wonderful weekend!

Friday Top Five: Christmas Time is Here!

Posted on : 23-12-2011 | By : Shannon Otto | In : friday top five, general leadership, interpersonal relationships, links, marketing, professional growth

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Happy Friday and merry Christmas Eve (Eve). (And for those who “celebrate,” Happy Festivus.)

Things are winding down here at MemberClicks. With fewer than 2 days to go until Christmas, the office is festive and there are treats everywhere. It’s become our Friday tradition, though, to share five of our fave association blog posts from the community. If you have time during your busy holiday weekend, be sure to check these out.

1. Do you clearly establish expectations of your association’s officers? Cindy Butts recommends not requiring officers to do certain tasks “just because.” Rather, find the right volunteer for certain tasks. Everyone has their strengths and weaknesses; use them appropriately.

2. Jeff Hurt reminds association leaders of one simple truth: you have too much to do because your association does too much! He examines the complexity and structure of organizations and encourages associations to embrace simplicity. Removing the excess is hard. Focusing on what you do best isn’t always hard. In a nutshell, identify your organization’s core purpose and then do it.

3. David M. Patt shares words of wisdom with association professionals – marketing is not something you should flip on and off. It doesn’t matter if you have an event coming up or not, you should be connecting with your members and potential members. Wise words, and a great reminder.

4. Shelly Alcorn shares how she’ll use the time between Christmas and New Year’s to focus on reflecting on the coming year and determine her “five terms” to focus on in 2012. Share your own in the comments and help inspire others!

5. If your association isn’t thinking about mobile yet … well, why aren’t you?! Jamie Notter reflects on the ASAE Technology Conference and its major theme: mobile. Smartphone use is only increasing, and, although the desktop won’t become obsolete, people are accessing the Internet from more devices than ever before.

That’s all from us this week! No matter what you choose to celebrate, Happy Holidays!

 

The association community has lost a dear friend in Mark Bledsoe. Our hearts go out to his family and friends.