Happy Friday! Who’s psyched for the weekend? I hope everyone is staying warm with all the crazy snow so much of the country has gotten so far this year. Anyway, as always, there were lots of great posts within the association blogosphere this week, so I’ve got five of my favorites below in case you missed any of them. Feel free to add your own in the comments!
1. Erik Schonher shared 25 universal secrets that could help drive your membership and non-dues revenue. And doesn’t every association want that? One of my favorites: make every customer believe they’re the only customer, even if they know it isn’t true. Isn’t that what providing a great member experience is all about?
2. Innovation is a hot topic in the association world, and Eric Lanke discusses Google’s 20% policy, which encourages Googlers to use 20 percent of their time to work on innovative projects of their own inspiration. Although it may be difficult to actually execute an innovative project with only 20 percent of your time, if you couple it with a good transparency policy about how ideas are selected, perhaps innovation could occur more often at your association.
3. Christina Stallings shared some great tips on how to stay focused. Although she geared the tips toward those who work from home, I think several of them could apply to everyone, no matter where you work. For one thing, she points out that maintaining a consistent schedule is key, and I know that’s definitely true in an office setting as well.
4. Jamie Notter discussed organizational culture and how we prefer for it to be stable. But just because you like your association’s culture a certain way doesn’t mean it can’t be better. It’s the whole “that’s the way we’ve always done it” mindset – but could it be holding you back?
5. David M. Patt shared some great statistics via Forbes Magazine – essentially, business executives overwhelmingly preferred face-to-face meetings for building deeper, more meaningful relationships. Although technology allows us to be more flexible and save money, face-to-face still has several advantages.