On the heels of my post last week about Why Mobile Matters (to associations), I just found out about ASAE’s awesome iPhone app dedicated to the upcoming Annual Meeting and Expo! With the meeting less than one month away, exhibitors and attendees alike are gearing up for what is sure to be an awesome event, and the iPhone app can help everyone plan their schedules, find exhibitors and have access to important maps at their fingertips.

I played around with the app a bit, and it’s pretty intuitive. A list of the schedule can be found under “More,” and a handy map of the exhibit hall is under “Maps” (with the booths of your “favorited” exhibitors highlighted in yellow).

I added several events to my schedule (including the expo, of course, as well as the 5K Fun Run, which I plan to participate in). The same descriptions that appear on the official website are also on the app. What I love about this is how handy the app is — I was starting to wonder how I was going to keep my schedule in check with the many, many different sessions offered at each time slot, but this app should really help me streamline things.

For iPhone users attending the conference, I think this app is an easy way to keep track of your schedule and focused on which sessions truly interest you. I’m excited for the sessions, exhibit hall, opening and closing receptions and, yes, even the 5K. See you there!

Edit: I just found out (via Twitter) that ASAE also has apps for BlackBerrys and Droids. Point your mobile browser to http://m.core-apps.com/asaeam10 to download the app for your particular device! Fun times for all smart phone users!