I just wanted to give everyone a heads up that I’ll be participating in a Component Relations Section webinar titled “Using Social Media to Promote Chapter Events.” The webinar will last from 12 to 1 ET, participants can earn up to 1 hour of CAE credit and it’s free!

I believe KiKi L’Italien will be moderating, and I’m honored to be a panelist, alongside Peggy Hoffman of Mariner Management and Marketing LLC, Andy Steggles of Higher Logic LLC and Kimberly Mosley of the American College of Healthcare.

Although “social media” as a buzzword has worn its wear a bit, I really think this webinar will offer some fantastic information. Smaller components and organizations should consider participating if they’re apprehensive about using social media. (Did I mention it’s free?!)

To register, just click on over here and sign up. You’ll receive a phone number to call with a passcode; just dial in right before noon ET this Wednesday, March 24.

Here’s some more information about my fellow panelists and myself. Again, I’m honored and excited to be participating!

Peggy Hoffman, Mariner Management and Marketing LLC – Peggy Hoffman, CAE co-owns Mariner Management, an association management company that is currently home to 5 component organizations. She actively uses social media within these groups to promote meetings and community. She also works with national associations who are looking to improve their components. Peggy blogs about chapters and components at the Idea Center.

Kimberly Mosley, American College of Healthcare - Kimberly Mosley, CAE is currently the Vice President of Management Information Systems and CIO at the American College of Healthcare Executives. She joined ACHE as a systems analyst in 1996. She serves on the Advisory Board for Prairie State Junior College in their technology department and serves as a professional advisor at DePaul University. She is an active member of the American Society of Association Executives and is currently serving on the CAE Commission. In 2002, she was awarded the Diversity Executive Leadership Scholarship and in 2003, she earned distinction as a Certified Association Executive. She has lectured and written articles on technology and association management.

Shannon Otto, MemberClicks – Shannon Otto is the marketing specialist and blogger for MemberClicks, an association management software company dedicated to providing refreshing technology for small-staff associations. A forward-thinking communicator, Shannon is passionate about providing resources to association professionals to help them refresh their membership experience. Prior to joining MemberClicks, Shannon worked in newspapers and television, and brings a unique perspective and voice to the association community.

Andy Steggles, Higher Logic LLC - Andy Steggles is the Chief Operating Officer & Social Strategist for Higher Logic, a white label social media software company which specializes in associations.  Mr. Steggles is the author of “Social Networking for Non-Profits” which is due to be published by ASAE in April. Before he started at Higher Logic, Mr. Steggles was the Chief Information Officer of the Risk & Insurance Management Society, Inc. (RIMS) where he headed their social strategy initiatives.  Mr. Steggles was also the founder of the Social Networking and Media Association, a non-profit dedicated to the advancing the social web.

If you’re curious as to how your organization or chapter can use social media to promote events, I hope you’ll participate!

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