Happy Friday! How’s everyone adjusting to the time difference? I know I love that it’s still so light outside when I head home for the evening. As usual, there was lots of great content around the association community this week, so let’s get right to it!

1. Does your organization have a morning ritual? Jeffrey Cufaude wrote about one at an association he used to work for and how it positively affected the staff members. Even a seemingly simple meeting or few words of encouragement from the president or CEO can get a day started off right.

2. Jeff De Cagna has been participating in a Webcast discussing “Beyond Relevance,” and his blog post this week captured the spirit of the conversations. He argues that reinvention, rather than relevance, is necessary for associations to move forward and continue to succeed. Definitely a must-read.

3. Over at Midcourse Corrections, Jeff Hurt has been writing a series about how to write better conference session titles and descriptions. Be sure to check out the first installment: How to Write Killer Conference Session Titles That Attract Attendees. There’s ton of useful information and plenty of examples, as well.

Now for a blog post not written by someone named Jeff…

4. Joe Rominiecki sparked a great discussion in the Acronym comments with his post, Isn’t “content curator” just another term for “reporter?”. On the heels of the recent discussion about content curation, Joe pointed out that reporters have been “curating” content for years and years. The journalist in me loved the discussion … check out the comments and see what you think.

5. A few months ago, KiKi L’Italien declared today, March 19, “Love a Lurker Day.” Lindy Dreyer of SocialFish wrote a great letter to all “lurkers” (people who visit blogs and rarely — if ever — comment, join social networks but don’t participate, etc…). If you always read but never comment, I invite you speak up today! Everyone is an important part of the community whether they actively participate or not. Thanks for visiting.

Wherever you are, I hope you have a great sunny weekend!