Happy Friday! Did you have a good week? I did! As always, there was lots of great reading in the association world this week.

1. This is sort of a lengthy article, but I think it’s worth the read. Tapping into the Nonprofit Board’s Talent offers some great advice about how achieve better board relations. The article makes a great case for why your board should be involved in strategic and business operations. New perspectives can be a good thing!

2. Bruce Hammond wrote a great post on how not to fundraise. After an interesting experience with a certain university, Bruce shared some tips for making sure you target the right people in your fundraising efforts. Fundraisers should be trained and data should be carefully studied to prevent awkward situations or potentially losing a donor.

3. Over at ASAE’s Acronym blog, Joe Rominiecki wrote a post about Third Tribe and wondered whether or not it could be considered an association. Is this subscription Web site anything new? Is paying monthly a model associations should consider? How long will Third Tribe last?

Don't have an awkward elevator ride

4. Jeff Hurt had a few great posts this week, but his 20 things to do to make your conference experience more successful was my favorite. From using the Twitter hashtag to practicing your elevator speech, conferences are all about engagement and meeting new people. Jeff’s post captures this perfectly.

5. I’ve written a lot about how important it is to find your members on the social networks they’re already on, and so have Maddie Grant and Lindy Dreyer. Maddie blogged Thursday about a new tool called Flowtown, which can find your members across social media platforms (for a small fee). Just import your e-mail list and voila! Instant social media insight!

From everyone at MemberClicks, have a fantastic weekend! Let’s finish February strong!