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Looking forward: The iPad and small-staff associations

Posted on : 01-28-2010 | By : Shannon Otto | In : resources

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Rumors had been swirling among tech geeks for months (nay, years!) and Wednesday, their suspicions were confirmed with the announcement of Apple’s iPad, a hybrid iPod Touch/laptop. Although it doesn’t have the iPhone’s ability to make phone calls, it  has a ton of other capabilities, and could rival Amazon’s Kindle with its iBooks application and through contracts with publishers.

There have been mixed reactions about the iPad. Some are enthralled; some don’t quite understand the purpose. “It’s a bigger iPhone that can’t make calls,” I’ve heard.

However, keep in mind this is just the first version of the iPad, and if the product takes off, there will surely be many more versions to come. Apple is setting the stage for a very different type of computing experience.

I think the iPad could truly have some amazing implications for small-staff associations down the road (and so does our Director of Product Experience Kevin Patrick!).

I’ve written before about cloud computing, and this product could take that to a whole new level – especially because it syncs perfectly with Macs, PCs, iPhones, and iPod Touches through Apple’s MobileMe Storage. As technology moves to Web-only, devices such as the iPad will become even more mainstream because, as Jobs said, you’re literally “holding the Internet in your hands.”

The iPad and its subsequent versions could be extremely beneficial for small-staff associations. The amount of hardware needed at events would drastically diminish. For smaller meetings, all check-ins could be done instantly just by passing the device around the room.

I’d be willing to bet than many association management software companies are in the midst of developing iPhone and other smartphone apps for their products, especially amidst the buzz about mobile technology for associations in 2010.

But the iPad will also have access to Apple’s App Store, and will be able to run about 140,000 of them right away. Apps can also be synced with the iPhone or iPod touch, which could greatly streamline communication among staffers.

Although the iPad clearly won’t replace laptops (at least for awhile), the possibilities are still numerous. People who travel constantly and prefer not to carry their laptops could greatly benefit from owning an iPad, and I think the iPad dock, which includes a keyboard, is pretty spiffy.

In all honesty, I think the real “magic” (to quote Steve Jobs) of the iPad will come later, especially once developers begin creating apps for it. Additionally, I’d love to see Apple add a camera and video-chat capabilities (which would be amazing for small associations working remotely), as well as multitasking.

The release of the iPad is just the beginning. Right now, I think the device would be most beneficial at events – no matter how big or small. Exhibitors could easily run demos with iPads. It would make blogging-on-the-go a snap. Multimedia could be used in presentations more easily, and attendees could use iPads for receiving event updates and news.

Samuel J. Smith wrote an excellent post about the iPad for events and I agree with many of his points. Be sure to check it out – I especially love his idea for creating e-versions of meeting newsletters and exhibitor guides. Multimedia could be included in those, as well.

How would your association use an iPad? What are your initial thoughts about the device?

(All iPad images via Engadget.)

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[...] day after Apple’s big announcement, I tried to sort through the hype and figure out what the iPad could mean for small-staff associations down the road. We’re [...]

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