If you haven’t stumbled upon the quirky and completely amazing Indexed yet, I beg you to check it out. Jessica is wonderfully creative and posts daily diagrams, usually about seemingly complicated things, and they are hilarious. (The blog is not association-related, but I dare you not to click through some of her archives. A-mazing.)

Last week, Jessica posted the gem above, and it struck a chord with me. Of course social media is about clarity, as others have more eloquently blogged about. But this little Venn diagram is just so succinct. Social media is much more simple than some people think, but without all three elements, your organization probably won’t get great results.

Which ingredient do you think is the most important? Should you even focus on one more than the others? Which one presents the greatest challenge to your association?