Reminders for recruitment and retention
Posted on : 09-30-2009 | By : Shannon Otto | In : membership recruitment, membership retention
Tags: ASAE, MemberClicks, membership, recruitment, retention, video
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I did some digging on YouTube and found this video from ASAE & The Center. Although it was posted in November 2008, the video includes some great reminders as it discusses the book, “The Decision to Volunteer” by Monica Dingnam and Beth Gazley. In Dingnam and Gazley’s study, they talked directly to association volunteers to give staff members insight into retention and recruitment. In the video, Gazley, a professor in the School of Public and Environmental Affairs at Indiana University, highlights key points associations should remember.
