Happy Friday! It’s pretty dreary and drizzly here in Atlanta — I hope everyone else’s Friday is sunnier. To round out the week, I thought I’d share some of my favorite association management-related blog posts from the week. I’m sharing links all day, every day at our Twitter stream, but here are a few of my recent favorites.

1. Wes Trochlil shared a theory on why many associations don’t invest in technology. I think he hit the nail on the head — association leaders should start thinking about long-term goals and how technology will benefit the organization down the road, rather than in just the next few years.

2. In the aftermath of Tuesday’s #assnchat about chapters and social media, Peggy Hoffman elaborated on a key point: social media shouldn’t be explored for social media’s own sake. Explore your options (there’s more out there than just Facebook!) and have a clear goal in mind.

3-4. An Acronym post created quite a stir this week, discussing whether or not the association membership model was dying or evolving. Tony Rossell responded at the Membership Marketing Blog with a well thought-out piece. He’s “not ready just yet to put association membership in the grave,” and gave several reasons, citing the Membership Marketing Benchmarking Report.

5. I really loved the latest post at the Association Executive Management blog, reminding us of a simple lesson: your time is not free. Too often we forget our time is worth money! It’s a valuable resource — there are only 24 hours in a day, so use them wisely.

I hope everyone has a great weekend!