MemberClicks kicks off social media initiative with new hire (print)
ATLANTA - JUNE 24, 2009 - Do you Twitter? MemberClicks, the foremost provider of association management software for small-staff associations, does. Starting today, Shannon Otto, a recent University of Georgia journalism graduate, will kick off the social media endeavor for the Atlanta-based software company.
Otto will manage and develop content for MemberClicks' Twitter stream and company blog, and also work with the marketing team to develop strategies to increase Web traffic and sales.
"Social media is a great way to reach out to our customers and interact with them on an entirely new level," President Thomas Howard said.
"I'm excited to develop my marketing skills and bring a whole new sense of community to MemberClicks' existing and potential customers," Otto said.
Prior to joining MemberClicks, Otto was an editor for three years at The Red & Black, UGA's independent student-run newspaper. She also worked as an intern at New York-based PR firm Lou Hammond & Associates, the "Rachael Ray" talk show and television cable network VH1.
"Shannon's journalism background brings a new set of skills to MemberClicks, and we're thrilled to have her on board," Howard said.
ABOUT MEMBERCLICKS - MemberClicks provides refreshing technology experiences to small-staff membership organizations. From public and members-only websites to online membership management and event registration, MemberClicks empowers organizations to save time and sanity. Founded in 1998, MemberClicks works with more than 1,400 organizations throughout North America. For more information, visit www.memberclicks.com or call 1-800-914-2441.